Oliver Kern

I'm Oliver Kern, responsible for building and using Intelligence around Online Gamers at iQU

---

Oliver Kern is an experienced and adaptable Senior Online Marketing Manager with a proven track record of success within high profile national and international market sector organisations. Commercially astute with exceptional planning, organisational & implementation skills. Strong leader with experience of all aspects of marketing strategy, strategic planning, business development support, advertising, e-commerce, online marketing, online media, budgeting and forecasting, team building, design and development, promotion and sales initiatives. - Developed & implemented effective national & international marketing strategies - Lead and advised international partners on successful e-commerce solutions - Developed & implemented successful online marketing activities including media planning, viral marketing strategies, email campaigns and cross-marketing co-operations

Head of Online Strategy at Jagex

November 2009 - April 2011

- Appointed to build up and develop Marketing function within Jagex - Established matrix structure of product/brand management and service functions including affiliate mgmt, PR, community, web, email, SEM & display advertising - Responsible for multi-million £ marketing budget - Responsible for the global marketing strategy - Responsible for P&L of 3rd party publishing title War of Legends - Defined key performance and funnel metrics for daily/weekly reporting and A/B testing - Liaising with product and community team ensuring maximum effect of marketing around acquisition, retention and win-back - Part of senior management team 

Director International Online Marketing at Oberon Media

August 2006 - November 2009

- Responsible for Planning and Forecasting (Europe and Asia) - Responsible for the international marketing strategy (Europe and Asia) - Responsible for commercial success of existing and new channels in Asia and Europe - Responsible for localization strategy and budget - Appointed to lead international roll-out of subscription and community programs - Liaising with product strategy team in US to plan and execute product upgrades - Leading a team of 6 Marketing and Community Managers

Marketing Director at fun.net Germany

December 2001 - July 2006

Responsible for the overall marketing strategy to support business development within gaming and gambling industry Appointed to utilise skills and experience to achieve commercial improvement Handled budgeting, planning and resource allocation with a €700k budget Provided leadership and support to a dedicated team of executives and designers Spearheaded the development of an effective international marketing strategy Liaised with senior management to establish commercial development strategy Undertook market research to identify areas for future business development Key player in the development of an international brand strategy Developed and implemented a marketing strategy for the domestic market

Account Manager at mediaman

2000 - 2001

Responsible for the management and development of a number of key accounts including ZDF (German television), bbraun (healthcare) and DA direct (car insurance) Handled marketing and web-design projects between 150,000 and 450,000 EUR Appointed to utilise skills and experience to provide effective services to clients Worked with a range of clients to develop their online corporate strategy Managed website-production for major business clients Promoted the use of internet to improve market presence and sales performance Advised clients on internet potential and assisted with advertising and online media strategy

Director Performance and Intelligence at iQU

April 2011

iQU is a marketing technology platform that forms perfect connections between gamers, publishers and advertisers to create a more robust marketplace for online games. The company was founded in 2009, and is headquartered in the Netherlands with offices in the U.S.

Online Marketing, Online Advertising, Online Games